Printed Brilliance: How Commercial Printing Grabs Attention in Marketing
A well-designed print marketing campaign utilizes multiple aspects of the customer experience to capture their attention. From the feel of paper to the use of color, unique printing techniques and visual elements work together to create a memorable experience that drives your target audience to take action.
The combination of the tactile nature of paper and the unique print process can trigger an emotion or response from customers that digital marketing cannot. It is called haptic perception, the sense of recognition through touch. This allows print to deliver a more emotional experience with consumers that can build brand loyalty and drive more conversions.
As many marketers turn their attention to social media platforms, it is critical that they don’t lose sight of the value of traditional print marketing in reaching their audience. Consumers still look forward to receiving direct mail advertisements and appreciate the effort put into them versus a quick ad on Instagram or Facebook.
Direct mail can be used to announce a new product or service, highlight sales and events, and more. It is a highly effective and affordable marketing channel that can reach your targeted audience.
Using a high-quality commercial printer ensures your materials are of the highest quality, ensuring that they will stand out from the competition and leave a lasting impression on your audience. By using the latest printing technologies, your materials will be eye-catching and captivating for your customers.
For example, using UV-cured inks and coatings on your materials will help to ensure they are long-lasting and durable for a longer time period than traditional inks. High-resolution printing provides a clear, vibrant, and crisp image that will ensure your message is delivered in the best way possible.
Another way to enhance the appearance of your printed material is by adding a touch of shine and shimmer with foiling. Foil adds a luxurious element to any design and can add a wow factor that will draw your audience’s attention. In addition to shiny, metallic finishes, Orlando Printing Services also offers flat silver and enhanced rainbow holographic foils that can be overprinted with spot PMS or four-color process to create unique designs.
A holographic or foil laminated sheet can elevate your design to a level of sophistication that no other printing method can offer. The reflective properties of these materials capture the viewer’s attention and provide a sense of depth and dimension to your printed piece.
In today’s world, it is easy to believe that print is a thing of the past and that digital marketing campaigns are taking over. However, this is far from the truth. Using the right commercial print services can give your company an edge in your marketing campaigns and bring them to the next level of success. By finding a commercial printing company in Orlando that can print, fulfill, and mail your marketing materials to your targeted audience, you will be ahead of the game in capturing the attention of your customers.