From Design to Impact: Using Signs and Graphics for Maximum Reach

Signage is ubiquitous in our daily lives, from the stop signs that ensure our safety on the road to the welcoming storefront signs of our favorite cafes. Signage is a critical element in delivering your message and making sure that it’s seen by as many people as possible. The effectiveness of your signage, however, is largely determined by the quality and design. Choosing a font that is easy to read and positioning it appropriately based on the size of your sign and viewing distance is crucial to your success.

Similarly, effective graphics are vital to your signage’s success, as they can help make your message more visually appealing and easier to comprehend. For example, if you’re a business that sells health products, incorporating icons or symbols on your signage can be an effective way to communicate your message in a way that is both easy for people to understand and memorable.

The color of your signage can also play a significant role in how it resonates with your target audience. For example, the color red typically evokes feelings of urgency, while blue fosters a sense of trust. At Kimberly Advertising LED & Signs, we take into account the psychology of color in order to craft signage that will connect with your target audience.

Achieving this goal is challenging and requires a new perspective that looks beyond consumption-driven solutions to our society’s problems. Social impact designers are uniquely positioned to address these challenges, moving design away from consumerism and toward sustainable social change.

To do this, they must incorporate human-centeredness and co-design in their work, which requires listening to community voices and engaging with marginalized communities. Additionally, they must apply a systems thinking approach that examines the interconnectedness of political, economic, cultural, and environmental systems to identify the most impactful areas for intervention.

In this workshop, you will be introduced to the principles of social impact design and be equipped with tools that you can immediately use in your project work. Through conversations with the teaching team and guest practitioners, you will have the opportunity to further explore how to use your design skills intentionally to create a more equitable world.

Signage can be a powerful tool in increasing your brand’s visibility, event attendance, and overall marketing strategy. The key is to know your target audience well enough to craft messaging and visuals that will resonate with them. To get started, contact Zion Wraps & Signs to learn more about how our custom signs and graphics can help you achieve your marketing goals. We’re a leading sign company in Las Vegas. Our experienced team is here to help you reach your target audience with clear, effective, and visually stunning signage.